We at Bravo Savings Network are pleased to share that Xenon Private Equity Small Cap (XSCF) has acquired a 49% minority stake in our company. This partnership supports our strategy to scale our performance marketing and digital coupon operations, with a strong focus on France, where we operate locally as BravoPromo.
What this investment means for our growth in France
The digital couponing sector continues to expand, with market growth estimated at around 10% per year. Building on that momentum and the expertise XSCF brings, we have set a clear objective for France: 25% annual growth over the next three years. Our goal is to reach a dominant position for BravoPromo by deepening our retailer relationships, enhancing user experience, and investing in data-driven content that helps shoppers save more, more often.
Stronger partnerships, broader savings
This strategic step is already translating into new opportunities. We have launched collaborations with lastminute.com and Myprotein, which complement an existing portfolio of partners that includes Lookfantastic, Huawei, Kiko, Courir, and Ralph Lauren. These partnerships allow us to deliver high-intent audiences and measurable outcomes for brands, while giving consumers reliable access to verified deals at the right moment in their purchase journey.
Our trajectory as an international leader
Since our launch in 2015, we have grown rapidly to become an international leader in digital coupons and affiliate marketing, now active in 13 markets worldwide. Our revenue increased from 3.2 million euros in 2019 to 10.8 million euros in 2021, with a forecast of 15 million euros in 2022. The XSCF investment places our estimated valuation in the 25–35 million euro range. It enables us to accelerate both organic scaling and selective M&A where it strengthens our market coverage and technology stack.
As our CEO Marco Farnararo has emphasized, this partnership helps us widen our product offering in local markets, deepen consumer engagement with online savings, and explore new geographies where our model can deliver immediate value to brands and shoppers alike.
What comes next
In the months ahead, we will prioritize three areas. First, we will elevate the BravoPromo experience in France through improved content quality, better deal verification, and smarter on-site discovery. Second, we will expand data and technology capabilities to drive higher conversion and more precise attribution for advertisers. Third, we will continue building strategic alliances with brands and networks that share our commitment to transparency and performance.
Our mission remains unchanged: to help consumers save confidently, and to help brands grow efficiently. With XSCF’s support and our team’s execution, we are well positioned to deliver on that mission at greater scale. To learn more about who we are and how we work, visit our corporate site on Bravo Savings Network.